Tuesday, April 6, 2010

Can a food Bar Save the World Survey


Survey Monkey Results

The majority of my answers had at least a 50% same answer rate. There were several questions however that I found the results to be very intriguing.
The first was: If all you had was a granola bar in your pocket how LIKELY would you be to share it with someone if they knew that they were hungrier than you?
80% of the 10 responses said that they would Definitely Share. To me this was an example of the fact that people are aware of hunger and have the ability to understand those that are of less fortune.

The second was a broader question as to what they thought were some of the biggest issues that our world faces. The results were that most place hunger and poverty in the top 3. My favorite answer was the 4th. This individual stated that we lack the ability to foresee problems and fix them early, its always only after the problem has surface and caused destruction that we take action. I felt that was the strongest answer and the was that I think would ring true in the minds of Americans.


The third was regard whether people are more willing to give on a small scale versus that of a larger scale.
It was a split down the middle 5 yes to smaller scale and 5 no. This split was interesting to me and this question was important because it gives me some preliminary results on how to sell and market my food bar. Whether to focus locally or on a more global scale.




Overall the survey really helped me to gain a firmer grasp on how marketable a product such as a food bar could be and show that the issue of Hunger is still prevalent to the U.S. and around the world. Also the interest that people had in my research made me more optimistic about the future of the project.


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